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Our Mission and Values


We’ve experienced firsthand how cycling changed our lives for the better, but also how frustrating it can be when things go wrong.

That’s why we want every ride you take to be the best one yet! Without the worry of something breaking or your laptop getting soaked due to dodgy waterproofing.

Whether it’s the daily commute, a weekend wonder, or a worldwide adventure, our mission is to provide you with the best there is! Cycling accessories made by passionate independents who know first-hand what’s needed.

You won’t find shortcuts or mass production here! We work exclusively with independents to bring you quality at a fair price. Plus, for each purchase made, we give back through Pledge 1% and World Bicycle Relief so even more people can benefit from the wonderful thing that is cycling.

We want to be known as the best place to buy quality cycling accessories for those who travel by bike and we’re so happy you’re here to look around!

Don’t forget you can always contact us here if you have any questions. And more importantly, we hope you love your new accessories as much as we do.
cycling along the river
We believe in
  • The environment and healthy places to live, we see cycling as the solution to many of our problems like pollution (air and noise), inactive lifestyles that lead to poor health, and the inefficient use of the limited space in our towns and cities.
  • The value of small companies - our focus is on smaller businesses with amazing products.
  • Functional products and good user experience - we sell products that work and are a joy to use.
  • Less waste (Buy Once) - products that last and are repairable.
  • Giving Back - Businesses can have a positive impact on the world by giving back to the community.

brompton riding

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One Less Car is the trading name of One Less Car Ltd
Registered in England No. 13301911
Registered address: 71-75 Shelton Street, London, WC2H 9JQ